Creator(s): Maria Barrett, Julia Chase, Abby Johnson, Katie Kennedy
Course: COMM4608 Strategic Communications
The Strategic Communication Capstone course worked with various organizations this semester including – Northeastern University Archives, Ohana New England Dragon Boat Team, Livable Streets, and Moms Demand Action – to create strategic communication plans to increase exposure and engagement. Attached is an example strategic communication plan done by a group working with the Boston Chapter of the nonprofit Moms Demand Action. The group spent the semester conducting primary and secondary research in order to create effective goals for the organization, along with swot analysis, audience insights, social media plans, proposed budget and timeline.