In the Marketing and Society course, students are grouped and work with a pro-social organization for the duration of the semester. The objective of this project is to formulate a marketing plan that applies the concepts, methods, and critical thinking introduced in class. Each group aims to assist their partner organization in promoting social change and/or fostering socially-desired behavior through research and marketing strategy.
This group was tasked with helping the Franklin Cummings Institute of Technology, a higher education institution in Boston focused on providing Technical Trade programs resulting in an Associate’s Degree. They collaborated with the institute to collect primary and secondary market research and a comprehensive marketing strategy aimed at improving the institutes’s alumni engagement and programming.
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