St. Stephen’s Youth Program: Understanding Donation and Engagement

Creators: Paulina Maria Argana Zaldivar, Sabrina Ipyam, Albert Jozua, Allison Leung and Natalie Marra

Course: Marketing Research (Smith)

The following presentation presents the service conducted by our student group. It illustrates the marketing research conducted by the team for St. Stephen’s Youth Program. The team focused its research on donor perceptions and donation and engagement activities by Millenial and Gen-Z generations.