Creators: Adit Ambani, Khalid Alkhalifa, Sanjana Bhansali, Thomas Howse, David Lucier, Lilly Olson and Neav Topaz
Course: Consumer Behavior (Steffel)
Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community.