Creators: Shannon Bucci, Hao Ren, Eileen Huang, Esha Jain, & Stephanie Fong
Course: Consumer Behavior (Steffel)
This artifact contains a detailed social media strategy developed for Asian Women for Health in consultation with their staff. Our class focused on leveraging consumer behavior and decision-making by using many psychology principles, so this plan provided comprehensive ideas to improve Asian Women for Health’s social media presence.