In partnership with a project team from NE’s Marketing & Society class, the New England Musicians Resource Fund (NEMRF) aims to enhance its donor base by implementing a strategic pro-social marketing campaign. NEMRF provides financial, legal, and health support to professional freelance musicians in New England, a community heavily impacted by crises such as COVID-19….
Course: MKTG2301 Marketing and Society - Amir Grinstein
Pro-Social Marketing Strategy for Benjamin Franklin Cummings Institute of Technology
Throughout the Fall 2024 semester, students in the Marketing and Society class were partnered with Benjamin Franklin Cummings Institute of Technology to help conduct research and develop a pro-social marketing strategy to address a targeted behavior. As the institute has seen a misalignment between the number of admitted students and the number of enrolled students…
Marketing Plan for the Franklin Cummings Institute of Technology
In the Marketing and Society course, students are grouped and work with a pro-social organization for the duration of the semester. The objective of this project is to formulate a marketing plan that applies the concepts, methods, and critical thinking introduced in class. Each group aims to assist their partner organization in promoting social change…