Throughout the Fall 2024 semester, students in the Marketing and Society class were partnered with Benjamin Franklin Cummings Institute of Technology to help conduct research and develop a pro-social marketing strategy to address a targeted behavior. As the institute has seen a misalignment between the number of admitted students and the number of enrolled students…
Course: MKTG2301 Marketing and Society - Amir Grinstein
Marketing Plan for the Franklin Cummings Institute of Technology
In the Marketing and Society course, students are grouped and work with a pro-social organization for the duration of the semester. The objective of this project is to formulate a marketing plan that applies the concepts, methods, and critical thinking introduced in class. Each group aims to assist their partner organization in promoting social change…