Throughout the Fall 2024 semester, students in the Marketing and Society class were partnered with Benjamin Franklin Cummings Institute of Technology to help conduct research and develop a pro-social marketing strategy to address a targeted behavior. As the institute has seen a misalignment between the number of admitted students and the number of enrolled students…
Partner: Franklin-Cummings Institute
Engineering Project Management for Community Partners across Boston
This artifact represents the diverse community partnerships this semester, with students working with NEACEFE, Franklin Cummings Tech, Bridge to Calculus, and the Afrimerican Culture Initiative. With NEACEFE, students updated their website to increase engagement. For FC Tech, students researched top employers to guide students on salaries and benefits. Students supported the Bridge to Calculus, program…
Marketing Plan for the Franklin Cummings Institute of Technology
In the Marketing and Society course, students are grouped and work with a pro-social organization for the duration of the semester. The objective of this project is to formulate a marketing plan that applies the concepts, methods, and critical thinking introduced in class. Each group aims to assist their partner organization in promoting social change…