Creators: Sophia Anderson, Maria Botello, Megan Callaghan, Elena Dressel, William Liu and Lily Zhao Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Adam Dolce, Nathaniel Fallon, Claudia Moericke, Collin Mullen, Ruihan Wang and Abbygail Yeomans Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Mateusz Wilder, George Wright, Theodore Beaudet, Neeraj Bharwani and Henry Hand Course: Management Consulting in Organizations (Odom) Abstract: This final deliverable represents the successful client engagement students had working with Anderson Drift Racing. The client’s ask was for a marketing expansion plan with the goal of attracting sponsor and fan interest for the automotive…
Creators: Hannah Guarino, Erica Entz, Nathaniel Goss, Nicole Goncalves Course: Marketing and Society (Grinstein) Abstract: Students created a marketing plan/presentation for Northeastern University Sexual Assault Response Coalition (NU SARC). The plan included extensive semester-long research to create a plan for NU SARC to combat their low awareness and membership….
Creators: Skylar Morley, Matthew Filipe, Mikhail Portnoy, Vladimir Gnatko Students built a Financial Model, Implementation Timeline of a marketing plan. The actual financial model is not in presentation for confidentiality reasons for Old West Church….
Creators: Jasmine Dietrich, Prakhyat Chouta, Margot Pollard, Kyle Taylor, Prahaan Padhiar This presentation represents the service-learning our group did with The Franklin Park Zoo. It showcases the different custom service marketing solutions our group developed for the zoo in response to some of their current marketing problems….
Creator: Ahmad Abdul Khalek Given the nature of the course many if not all clients choose to keep the information they provided along with the deliverable the students are expected to produce confidential. With that being said I have attached a presentation that outlines the unique selection process the course adopts and how the semester…
Creators: Jojo Qiao, Sophie Liu, Camille Ruykhaver This presentation represents a semester long research project where students developed recommendations for Old West Church on how to increase awareness of and engagement with their Urban Food Forest. These recommendations are rooted in consumer behavior science and are based on secondary and primary research, including interviews with…
Creators: Amanda DeMonte, Carissa Chan, Emma Guido, Yvonne Wu This is a presentation that a group working with SeaSisters created to present their marketing plan to promote the Sri Lanka surfing organization!…
Creators: Mora Rohner, Lauren Moy, Tarfa Abulhamayel, Tara Levine, Ran Liu This is the project that the students worked on all semester. They created a survey that worked to answer some questions that Boston Housing Authority had about why students volunteer….