Recommendations for the Black Cotton Club

Creators: Tess McCallum, Aimee LaRochelle, Mark Moris Kohen, Ilisa Kothary, Nicolas Orssich and Tara Levine Course: Marketing and Society (Grinstein) Abstract: Students created a marketing plan and presentation for the Black Cotton Club, a Boston based creative community. The plan included semester-long market research to create recommendations for the Black Cotton Club to increase turnout…

Kelly Durning – ME Plan

Creator: Kelly Durning Course: Connections and Decisions (Roe) Abstract: This artifact comes from Kelly Durning’s ME Plan presentation during class. Kelly, a first-year undeclared student, details how service-learning played a role in her experience as a freshman as well as her major exploration process. She created a map of Boston by embroidering a piece of…

Lochtree Marketing Plan to Increase Brand Awareness

Creators: Ariana Aguero, Cara Jones, Addison McKenna, Anoushka Shah, Gillian Tahajian and Abby Uy Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….

Trends in Voter Ineligibility and Turnout

Creators: Bridget Mohler and Justin Miller Course: Honors Studio: Data Science for Social Justice (Strange) Abstract: This presentation represents the work we did exploring the trends in voter turnout and voter ineligibility and how they related to one another. It centers on graphs created based on data provided by The United States Elections Project. We…

FRIENDS of the Charlestown Elderly

Creators: Andrew Meyer, Aishwarya Raorane, Gaurav Manicketh, Mitali Pevekar, Sai Ikshith Indugu and Sudeep Lekurwale Course: Engineering Project Management (Bleakney) Abstract: Our artifact is a presentation of the work we accomplished with the FRIENDS of the Charlestown Elderly. In the presentation, we demonstrate some of the project management techniques we learned while working to reduce…

ABCD’s Foster Grandparents Program: Communication Strategy

Creators: Mengdi Liu and Nageeb Hassan Course: Projects for Professionals (McNamara) Abstract: The Foster Grandparents Program (FGP) has been in existence since the establishment of the Community Action Network in 1964 based on the Economic Opportunity Act. FGP relies on grants and support from AmeriCorps and volunteers who work to mentor the young and vulnerable…

MIDA Marketing Plan

Creators: Caroline Baldwin, Abby Cervera, Roisin Finn, Zach Horowitz, Justin Lin, Joe Nisbet and Lucinda Saufley Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….

Catch Our Breath

Creators: Lisarleth Perez, Yijing Yang and Jiaao Xue Course: Projects for Professionals (Powers) Abstract: As a start-up organization Catch Our Breath (COB) should make a huge effort to put themselves in the media environment. However, to do this the organization should follow some steps like developing the messages because it is essential. The mission, vision,…