Creators: Erica Mueffelmann, John Schofield, Ismael Lahlou, and Tyler Nortillo Course: Management Consulting in Organization (Odom) Abstract: This is the final deliverable that this team handed over to their client after the 4 month long engagement….
Creators: Reine Nisheiwat, Mikaela O’Donohue, Khalid Alkhalifa, Melanie Weber, and Morgan Lulley Course: Management Consulting in Organization (Odom) Abstract: This artifact encompasses the final deliverable project detailed for Raedash Enterprises, and is a comprehensive social media marketing strategy….
Creators: Abigail Galeota, Sarah Kim, Julianne Lombardi, Anna Nguyen and Brayden Tokuyama Course: Marketing Research (Smith) Abstract: Due to the current pandemic, the Boston Centers for Youth and Family have been closed for the past 7 months. There are a lot of uncertainties regarding the future of the Family Gym program, including what the business…
Creators: Benjamin Steel, Harshini Arumugam, Lisha Omoroghomwan, Pavan Reddy and Sandhya Balamurugan Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Kathryn May, Olivia Mckenelley, Donald McKenney, Mary Olvera and Rayana Radueva Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Tess McCallum, Aimee LaRochelle, Mark Moris Kohen, Ilisa Kothary, Nicolas Orssich and Tara Levine Course: Marketing and Society (Grinstein) Abstract: Students created a marketing plan and presentation for the Black Cotton Club, a Boston based creative community. The plan included semester-long market research to create recommendations for the Black Cotton Club to increase turnout…
Creators: Ariana Aguero, Cara Jones, Addison McKenna, Anoushka Shah, Gillian Tahajian and Abby Uy Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Caroline Baldwin, Abby Cervera, Roisin Finn, Zach Horowitz, Justin Lin, Joe Nisbet and Lucinda Saufley Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….
Creators: Delaney Eagle, Matthew Costanzo, Dua Singh Veeranatham, Yuliang Zhang and Joseph Chou Course: Management Consulting in Organizations (Odom) Abstract: This presentation is the final deliverable that a group of students presented to their respective client at the end of the semester. In the course, Management Consulting in Organizations, students are assigned to a client…
Creators: Adit Ambani, Khalid Alkhalifa, Sanjana Bhansali, Thomas Howse, David Lucier, Lilly Olson and Neav Topaz Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….