St. Mark’s Online Marketing Strategy Plan

Creators: Jingyan Guo & Zidong Gao Course: CMN6940 Projects for Professionals The students were tasked with expanding the enrollment of St. Mark’s citizenship and English-language classes to students across the country. With the identified concerns, they researched a target audience for the organization, suggested the use of chatbots, and utilized social media platforms like FaceBook…

Implementing New Communication Strategies at Tiffany’s Recovery Inc.

Creators: Rym Soltani & Jessica Hegarty Course: CMN6940 Projects for Professionals The students were tasked with improving communication with Tiffany’s Recovery Inc.’s stakeholders. They redesigned logos and the website, suggested and drafted the use of a newsletter, and tracked traffic on different social media platforms to be able to make the best suggestions for the…

Reflecting on Service with Hong Lok House

Creator: Emily Chiasson Course: Psychosocial Aspects of Healthcare (Golub-Victor) This reflection provides an overview of both the barriers and benefits that service-learning provides for students. This student reflected on things such as the language barrier, using verbal and non-verbal cues, as well as how service-learning introduced her to a population she had never worked with…

LGBTQ Community Faces Skewed Media Attention Representation

Creators: Alexis Santoro & Zachary Carmosino Course: Digital Storytelling & Social Media (Bhargava) This project was focused on analyzing how the media covers the issue that The Crossing works on. The students used digital tools to conduct research on the topics of the LGBTQIA+ community and religion. This artifact was chosen in particular because it…