The Museum of African American History: Increasing Ticket Sales

Creators: Benjamin Steel, Harshini Arumugam, Lisha Omoroghomwan, Pavan Reddy and Sandhya Balamurugan Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….

Virtual Expo Poster

Creator: Ashley Marino Course: Nutrition and Public Health (Janisch) Abstract: This graphic serves as an overview of our service-learning collaboration this semester as well as some student reflections….

Job Security and COVID-19

Creators: Rachel Joseph and Isabella Lopez Course: Honors Studio: Data Science for Social Justice (Strange) Abstract: Our presentation demonstrates the impact of COVID-19 on job security among individuals of different socioeconomic status and across industries. The data visualizations show the disparities in unemployment rate, as low-income individuals experienced the greatest decline in employment as a…

Cornerstone of Engineering Virtual STEM Workshops

Creators: Maggie SextonDwyer and The Students in Professor Freeman’s Corner Stones of Engineering Course Course: Cornerstones of Engineering (Freeman) Abstract: This is the story of our class’s virtual service-learning experience. Through this video, we hope to share our challenges and triumphs, and show that meaningful connections can still be created in these unprecedented times….

Marketing Plan for Old North Church and Historic Site to Strengthen Local Relationships & Improve Public Perception

Creators: Kathryn May, Olivia Mckenelley, Donald McKenney, Mary Olvera and Rayana Radueva Course: Consumer Behavior (Steffel) Abstract: In this presentation, the goal was to leverage course learnings to develop a marketing plan for an initiative for a Boston business that will address a consumer-related challenge and give back to the community….

Recommendations for the Black Cotton Club

Creators: Tess McCallum, Aimee LaRochelle, Mark Moris Kohen, Ilisa Kothary, Nicolas Orssich and Tara Levine Course: Marketing and Society (Grinstein) Abstract: Students created a marketing plan and presentation for the Black Cotton Club, a Boston based creative community. The plan included semester-long market research to create recommendations for the Black Cotton Club to increase turnout…